In 2010 [Ruth] McClung was a better candidate than Mercer, hands down. She had the story: cute, 20-something, rocket scientist. That’s the kind of stuff media outlets live for. Throw in the fact that she was a disciplined, consistent candidate and a strong public speaker, and it’s easy to see why she was able to mount a real challenge.
Gabby Mercer is also a gifted speaker and, yes, she’s Hispanic, but… that’s about it. Hispanic women have run for office before. That’s not a story, certainly not on par with McClung’s narrative. And Mercer’s hardline conservative message isn’t going to inspire the same kind of crossover appeal that kept McClung in the game.
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